Juiced Nutrition is a health and fitness company focused on pre and post workout nutrition drinks. Coinciding with the launch of their latest products and new location, I redeveloped the design identity and packaging based on their request for a clean, straightforward, and energetic overhaul. The shape of an orange became a symbol for the brand as it is clear, versatile, and directly addresses that their staple product is fruit based. Through a combination of a fresh color palette and playful design elements, the redesign reflects Juiced Nutrition’s new energy and push to bring high quality fresh products to their ever expanding market.
Design by nicksgood
Design Elements Logo Concept & Design Product Design & Imagery Repeatable Print Design Stationary System Environmental Design Website Concept & Layout
The bottle branding approach allows for a vibrant visual, giving the customer a chance to not only enjoy the flavor but also in a way taste with their eyes. A clean and transparent label accomplishes that desired feeling.
Knowing that their logo had many applications it needed to accommodate, I focused on the main elements they would live on. Including an alternate logo that is on brand and carries the same attitude of the main logo gave this project flexibility while exercising and accomplishing their playfully energetic ideas.
Blackeye Roasting Co.
Blackeye Roasting Co. is a coffee roastery in Minneapolis that produces ready-to-drink cold brew coffee, setting its sights on bringing cold brew from a somewhat niche, but thriving market into the mainstream. I designed a clean and contemporary coffee cart as well as a collaborative drink identity suggestive of Blackeye’s artisanal influences, that appeals to both the morning coffee connoisseur and the everyday coffee consumer. Visual influences were carried through to the design of the packaging, which uses bold imagery, and also appears in the design of the website, where consumers can directly purchase and subscribe to their favorite brew.
Design Elements Product Design Promotional Design Web Design + Curation Social Media Management
Working within the design parameters of Blackeye Roasting Co. and the manufacturer, I designed with a dynamic style from each side that draws curiosity in potential customers and welcomes positive interaction.
Birch And Body
Branding, Identity, Photo/Video Support
Birch and Body is a soap and lifestyle company focused on Birch extracts that come from “Sustainability Certified” managed and harvested forests in Minnesota and Wisconsin. Promoting clean and health benefits, they are used as an all over bar that is natural and sustainable. I redeveloped their design identity and packaging based on their established logo assets. Using eco friendly packaging and an all natural direction became a visual calling for their brand. I assisted and directed the photo and video shoots highlighting the product and its story.
Branding/Identity by nicksgood Photo/Video by Paul Weaver Assist & Edit by nicksgood
Design Elements Product Design & Imagery Label & Packaging Stationary System Environmental Design Website Concept & Layout
The packaging allows for a natural, hand crafted feel, giving the customer a chance to not only enjoy the product but also appreciate where it came from.
Knowing that their products come from minimal ingredients I focused on the visual appeal for this shot.
Gearing up to launch their album, Moosh & Twist approached me to create an entire design package with their album title for the guide. The album needed to serve as a promotional tool for their growth in music as well as a useful guide for music labels. Working with Moosh & Twist and their publishing company, I evolved the look by streamlining what this album and tour was about. Showing an evolution of their music led me to create visually engaging layouts and a reorganization of complex text heavy elements. These elements created a promotional album tour which traveled to 31 intercontinental locations, sold compact discs worldwide, and achieved north of 12.5 million online plays.
Design: nicksgood Photography: Ryan Craven Distribution: Entertainment One Sponsor: Boost Mobile
Design Elements Album Cover & Back Compact Disc & Booklet Social Headers & Promo Snapchat Album & Tour Filters
Good Vibes Supply Co.
Good Vibes Supply Co. is an apparel company relying on functional silhouettes paired with artists’ design direction. I was responsible for creating and executing designs that were translatable to the consumer, as well as cost conscious for print production stages. Specifications included apparel color, graphic color, dimension, placement and application. Other design tasks included, promotional images, product photo direction and edits, packaging, and web implementation. Working with Good Vibes Supply Co., I developed a line of clothing that merged the past influences with new contemporary designs. This release accounted for an increase in the company’s online engagement and following by 400% and more than doubled sales revenue.
Design Elements Merchandise & Accessories Promotional Design Package Design Web Design Concept & Development
Apparel photographed in studio and edited in Photoshop. Designs from photos were cropped and placed on the edited final apparel photo.
Designs were influenced by current trajectory and past analytics. I gathered information through sales lists, website information, online interaction, and current trends. All of these factors played into the inspiration and final designs for this line.
Local Wolves is an online and print publication delving into the most creative minds from the world of arts, entertainment and culture. Each issue features in-depth profiles on creatives, focusing on the diverse talent among the many industries of everyday people. In celebration of their October issue, Local Wolves entrusted me with the cover design as well as a 10 page cover feature spread. I completely overhauled the spread design, developing a flexible, new scheme, and an inspired typographic system. Working closely with the editor, we developed this cover and spread from the initial stage of planning and content curation, through to the design direction and layout. This project was completed with equally distributed design elements motivated by the three creative influences of the magazine, features, and myself.
Design: nicksgood Creative Direction: nicksgood
Design Elements Cover Design Main Feature Layout & Illustration
Layout and design capture the personality of both the cover feature and myself. Playing to the visual strengths of their online social platforms, I used specific influences for translatable visual appearance.
Endless Summer Release
Creative Direction: nicksgood Photography & Video: Paul Weaver
Design Elements Studio & Style Photography Promo Lookbook Video Web Template
Coast 10 Clothing
Founder, Designer, Operations Manager
Creative Direction by nicksgood Photography & Video by Paul Weaver
Design Elements Merchandise & Accessories Promotional Design Package Design
'Meet Ivy' Lifestyle Guide
Design by nicksgood Photos by Paul Weaver & Slavs Photography Distributed at the Agenda Show 2016
Happy Camper Tour
Tour & Merch
Design by nicksgood Photography by Gibson Hazard Presented by Hoodie Allen
Design Elements Merchandise Scrim Banner & Promo Tour & Merch Advertisement
Growing Pains - Physical + Digital - 2016
I Made It - Digital - 2017
SO LA - DIGITAL - 2017
Love Supreme - Digital - 2017
All Time Low - Digital - 2016
Above The Rest - Digital - 2015
To Save Us All From Satan's Power - Digital - 2016